R3 Stem Cell is a five year old company working with over 35 healthcare practices nationwide on regenerative medicine programs. This includes everything from marketing to sales conversions, procedure protocols, first rate stem cell products, IRB approved research, provider training and comprehensive patient education.
Over the past two years alone, R3’s revenue had increased 300% with a marketing spend that had blossomed to over $150k per month. As new technology, stem cell procedures are not yet being covered by insurance and range from $3500 to $8000.
Said CEO David Greene, MD, MBA, “Our clients love the fact we generate qualified, prospective patients for them with our comprehensive marketing efforts that include radio and digital mediums along with seminars. Stem cell procedures represent a significant investment for a patient, so it’s important to deploy our marketing spend in a way that generates the most qualified leads for clients. Artificial intelligence seemed like a viable option to gain that insight.”
Initially, US Lead Network’s setup process consisted of significant back end efforts for data collection, marketing effort optimization and lead generation:
“I know the setup was complicated, but not for us! We just had to provide access to our various websites and social media channels. US Lead Network did the rest. Then the data collection period started,” added Dr. Greene.
After a few weeks of collecting initial data, the US Lead Network team began processing the data through the AI machine and input the KPI’s into an understandable format for R3 Stem Cell. These KPI’s led to eye opening, actionable data which began helping considerably in the following aspects:
“We can all compile data upon data, but knowing what to do with it for decision making is confusing and for us it led to paralysis by analysis. With US Lead Network’s AI Platform, we’re AI Powered AI Powered Marketing Marketing getting the analysis we need to make better decisions,” added Dr. Greene.
Overall, the ongoing AI platform has helped R3 Stem Cell maintain its current marketing spend level while increasing the amount of qualified leads to its clients by over twenty percent. Combining the marketing channel attribution, keyword optimization, ad timing along with identifying issues on the client end has not only increased qualified lead counts, but also increased client procedure numbers significantly.